Our Mission

Cariad Babi is a social enterprise with a mission to build a self-sustainable community for parents to support one another with informed choices, regardless of socio-economic background. Making eco-friendly products available to all is the drive behind our passion, and through various options, we aim to offer access to these choices to all parents.

We work closely with other organisations and support groups across Derbyshire, to enable as many parents as possible to access key support that will reduce the impact on other services, such as mental health.

All profits made from retailing ethical, organic and fairly traded parent and baby products will be used to fund The PoD. The PoD will provide parents with access to researched and evidenced based support, classes and workshops. The PoD will be available to use by multiple services across the county such as breastfeeding support groups whom are struggling to access funding themselves.

Our profits also fund sling and cloth nappy hire at little or no cost to the Parents of Derby. Members who meet the eligibility criteria will be able to shop online in an exclusive store with accessibly priced products, hire kits of products to try before they buy and/or apply for payment plans.

Cariad Babi believes in an ethical approach to all aspects of business, from the deliverance of support to parents, to fair trade for the product in store: even our leaflets come from sustainable sources!